Personal22 Nov 2008 09:05 pm
November 2008
Research16 Nov 2008 08:43 pm
From Economics to Neuroprivacy
Money on the Brain – Reviewing a Podcast by BBC Radio 4
As a marketer I often have difficulties accepting the over-simplification of human behaviour and emotions by economists. It was somewhat of a relief therefore when I discovered that economics is moving towards understanding the workings of the human mind and embracing the complexities of human behaviour.
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I have reported of the elusive hills just outside campus before (here). This time I went into the opposite direction, i.e. southwest, to explore the hills further, to a place called Xikou. Xikou’s cultural significance comes from the fact that it is birth place of Chiang Kai-shek, who’s ancestral home has now been made into a tourist attraction.
Since my return from Japan, I have not done much else but teach and tackle various other academic jobs such as research paper writing, meetings and admin, so I am due a blog entry and my g*d I was due a trip off campus. So finally the excuse lent itself that a very good friend of mine was in the country and we could return to Hangzhou. Unfortunately he had to fly out again a day before we had the chance to go, but nevertheless some other friends of mine and I decided to set off as planned.