Not quite sure where to start on this one: shall we dive in straight at the deep end and comment on the clear marketing campaign copy by The Australian: ‘Think. Again.‘, which is as similar as Apple’s ‘Think. Different.‘ campaign as similar can get (same punctuation, same font and … well almost the same words)? Or shall we comment on the funny word play in a crackers ad, that is so irritatingly good that I had to take a picture of it? Or shall we perhaps bring out the big guns and start a privacy rant over the fact that half of Melbourne is monitored to promote a ‘safe city’ whilst clearly annoying some of us privacy fanatics by infringing on our rights to shop without being monitored doing so?
Well anyway, from my very small sample of ad campaigns I conclude that marketing in Australia means: either you copy what’s already been done (not that dissimilar to the Chinese approach to marketing), or you add humour, which is always a nice way of involving the consumer in the campaign – irritating but effective.
I guess my privacy concerns of being watched shopping have little to do with marketing yet. Only in the sense that the signs are trying to desensitise shoppers to constant voyeurism and monitoring, which might eventually be one more channel used by marketers to ‘optimise customers’ shopping experiences’ – which they will market to consumers as: enhanced consumer satisfaction via improvement of service quality and streamlined customer relationships. I do love marketing!
Also saw some very cool street art on display around most of the lower part of Melbourne. The colourful plastic containers in the second picture might not actually have been a deliberate attempt at art, but I though they made for a nice arrangement, for which, I’m sure, some post-modernist could easily find some underlying explanation. Likewise for the first and last pictures, I guess. Answers, as usual, on a postcard …
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